My Professional Experience
September 2020 – September 2022
Working Student Data Analyst • congstar (subsidiary of Deutsche Telekom)
Transforming quantitative data into qualitative results, predictions and information:
Focus on Media Mix Modeling and analytical tasks to optimize Marketing measures in order to increase overall sales, website visits and brand awareness
Programs used: Google Analytics, Data Studio, Lighthouse, Marketshare, Heatmap
January 2020 - July 2020
Internship Marketing and Brand Communication • BMW Group
Preparation and execution of Online and Offline Aftersales Campaigns:
B2B and B2C Campaign management: Support in the planning, conception and implementation of all BMW Aftersales seasonal and product online and offline campaigns
Coordination between creative and online agencies as well as the responsible specialist departments for the legal and content coordination of advertising media
Implementation and steering of online initiatives to continuously increase awareness for BMW Aftersales products through online advertising media
Maintenance and evaluation of the 16 Aftersales pages on BMW Germany homepage
Evaluation of the respective campaign success through KPIs and Analytics
Successful independent management of an advertising measure with a budget of 55.000 Euros to increase awareness on different online and offline media for a new inclusive BMW Aftersales offer
May 2019 - Nov 2019
Internship Corporate Communications • Henkel
Channeling, steering and content creation for all internal communication channels for 53.000 Henkel employees worldwide across all business units
Independent planning and carrying out corporate events like the annual company’s anniversary and photoshoots for the corporate online and print magazine
Creation and integration of new online and offline communication formats and channels to support corporate strategies and objectives in English and German
May 2018 - Sep 2018
Internship Key Account Manager • Honey (Joint Venture of Territory & Kolle Rebbe)
Working with international clients to improve marketing strategies, working on new campaigns with market research and analytics methods
Communicating with international clients and resources to manage campaigns and projects
During my time at the company, we gained the new client Ferrero while succeeding at working at corporate projects for high profile clients Carlsberg, Bosch Home and Garden, Deutsche Bank, Social Democratic Party of Germany, Pepino Peach, Amorelie
Helping to manage International content magazine of Bosch Home and Garden in four languages
Using CMS programs Percolate, Facebook Analytics, AdZyklopädie, First Spirit
Supported PR Campaigns which have been rewarded several media prices, for example for 'Lemonaide' - "Lidl lohnt dich" which won gold and bronze on the ADC festival